J. Yellowlees Douglas

At the University of Florida, J. Yellowlees Douglas is a faculty member in the Clinical and Translational Science Institute and Associate Professor of Management Communication at the Hough Graduate School of Business and Warrington College of Business Administration. The veteran of eighteen years in advertising with blue-chip clients, she has also served as a long-term business consultant to international banks, vertically consolidated companies, and IT startups. She is the author of over two dozen articles involving reading, cognition, and digital media, as well as management, computer science engineering, performance studies, genetics, endocrinology, and physiology. In addition, she has used neurocognitive methods for teaching writing to faculty and graduate students in virtually every discipline and profession.  Douglas is the author of “I Have Said Nothing,” a short story that appears in Post Modern American Fiction: A Norton Anthology, The End of Books or Books without End? Reading Interactive Narratives (University of Michigan Press), and Your Reader’s Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press). She provided guidance as an expert in the amicus curiae for Schwarzenegger v. Entertainment Merchants Assn., argued before the U.S. Supreme Court, a case concerning a purported link between video gaming and teen violence. She has also served as a faculty member in sociology, English, business, and medicine. And, in 2013, she was a contestant on the U.S. TV quiz show Jeopardy!

Essays by this author

J. Yellowlees Douglas responds


J. Yellowlees Douglas adds more titles to Eskelinen’s catalog of limnal games.

Douglas and Hargadon respond in turn


Choosing between James Joyce and Stephen King means choosing between engagement and immersion. Or does it?