The builder of Façade, an "interactive story world," Michael Mateas offers both a poetics and a neo-Aristotelian project (for interactive drama and games).
In between bubble and burst, e-commerce drew much of its content from donated labor. Tiziana Terranova questions just how "free" such labor has proved in practice.
Entering the cyberdebates, Scott Rettberg moves beyond technique and proposes a more generative approach to hypertext, in which an author's intention and poetic purpose have a role.