Scott Rettberg appreciates Weinberg's small pieces more than his 'unified theory,' while viewing the Internet not as an economic panacea but a communication medium woven into the fabric of contemporary culture.
Over 800 pages, the New Media Reader does not exhaust its subject; it even sets the stage for a companion volume.
Scott Rettberg introduces 'New Media Studies': a cluster of reviews, and a term (similar in its emergence to the term 'Postmodernism').
Entering the cyberdebates, Scott Rettberg moves beyond technique and proposes a more generative approach to hypertext, in which an author's intention and poetic purpose have a role.
An argument against the collapse of categories by an author who has, yes, himself perpetrated a few codeworks.